Practice deeper materialism.

In a quest to appear less materialistic, we proudly announce “I don’t care about stuff”. We don’t put in enough thought into our purchases. We buy frivolously, hoard for the wrong reasons and eventually throw way too much. The result ? We used 1.7 earths in the year 2018 and pollute the land/water/air.

The middle ground between ( consumerism+prioritizing objects over sustainability) and ( wont-take-care + will-throw-away culture ) – is deeper materialism.

“What defines an object is how we use it” – Mike Tolvanen.

A decade ago, I had the shopping gene. It now somehow metamorphosized into the decluttering gene. I can’t stop giving things away. If impulse buying is bad for the environment, so is impulse decluttering. What is the point of buying well made things if I don’t use them till they die ?

Some rules for myself :

Buy quality. Not too much. Mostly used.

Use it up. Wear it out. Make do without.

Every time I declutter a garment, catalog it on the blog and explain the decision.